Oracle Customer Data Hub v12.0
Field Report


Strengths

  • Strong enterprise MDM vision & roadmap
  • Multi-entity platform .. Parties, Products, Locations
  • Trading Community Architecture
  • Mid-market references ... BBC-TV, CIT Group, Co-Op, Etat de Geneve, GGB, Hanjin Shipping, Network Appliance, ...
  • High-tech mfg expertise
  • Global ID generation, management & x-ref
  • Integrated data quality & Analytics
  • Global reach ... security blanket for government, high tech, & manufacturing industries
  • Upgrade path to Fusion MDM via automation – not migration

Weaknesses

  • High-end references
  • Fair-to-meek customer recognition capability
  • Best fit is B2B & mid-market
  • Lack of industry-specific data models