Strengths

• Extensible multi-entity/domain support -- Products/Customers; B2B/B2C/B2B2C; Employee/Contractor/Clinical Protocol/Product
• Data governance console (Informatica Data Director) -- data steward console application for entity lifecycle management
• Multiple deployment – on-premise, cloud, hybrid
• Multiple implementation architectures/use cases – e.g., registry/transactional/coexistence
• 4th gen features: integrated BPM (Fujitsu), DaaS, cloud integration, …
• Strong integration with: data integration, identity resolution (IIR), metadata & DQ
• 2011 momentum = 20th Century Fox, Aviva USA, BMC Software, Devon Energy, Global Hyatt, IP Australia, Logitech, Outback, Polycom, Printemps, …
• Partnerships with ACN, CAP, CTSH, CSC, EMC, IBM GBS, TCS & WIT