PowerPoint presentations on these topics are available via Slideshare here.
What is CDI?
- The customer data integration (CDI) market is comprised of process & technology solutions for recognizing a customer at any touch-point — while aggregating accurate, up-to-date knowledge about that customer & delivering it in an actionable form 'just in time' to touch-points.
- Such CDI technology frameworks are based on a service-oriented architecture (SOA) to provide enterprise-wide infrastructure for managing & harmonizing master “customer data” such as: customers, products, suppliers & employees.
- Much more than …
- Batch-centric master file systems
- Data warehouse
- Enterprise application integration (EAI) middleware
- Metadata management
- OLTP
- Rules engines
Why CDI?
Market-leading enterprises must be able to react intelligently & instantly to changing customer information. Contemporary CDI-MDM infrastructure currently ranges from semi-batch operational data stores (ODSs) to near-real-time rules engines. However, current enterprise information integration (EII) infrastructure cannot cope with the wide spectrum of dynamic information across enterprise as most current systems were designed to manage low-velocity customer data.Key Vendors
Acxiom, Data Foundations, DataFlux, D&B, Experian, i2 Technologies MDM, Initiate Systems,
IBM (WebSphere Customer Center — formerly DWL Customer), Oracle (Customer Data Hub &
Siebel Universal Customer Master a.k.a. Oracle MDM), Purisma, SAP NetWeaver Master Data
Management, Siperian, Teradata MDM, VisionWare ...
