MDM Market Update – The “Top 15” MDM Solutions
Monday, July 21, 2008
Master Data Management Summit Fall 2008
October 19 -21, 2008. Hilton New York .
500+ attendees . 80+ speakers. 40+ MDM vendors. ONE EVENT .
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SUMMARY: This summer, Gartner and Forrester are releasing their latest market reports on the burgeoning MDM market – e.g., the Gartner magic quadrant on CDI Hubs and the Forrester Wave report.While we all wait for their excellent analysis, this MDM Field Report will provide our field-derived analysis and findings – the MDM Institute’s “Top 15” MDM solutions.
First, however, it is appropriate to review three milestones from the MDM Roadmap for 2008-09 that touch upon the MDM market’s dynamics.
1. Market Maturation
During 2008, the MDM market will continue to shift gears from “early adopter” to “mainstream” as 95%+ of financial services, communications services, high tech, & pharma/life sciences enterprises actively explore to replace homegrown MDM solutions
Through 2009-10, verticalization/horizontalization of MDM solutions will expand beyond corporate financial reporting, EMPI healthcare, etc. into financial services & government especially
By 2012, the market for enterprise MDM solutions (software & services) as both strategic initiatives & to refresh aging legacy MDM capabilities will exceed US$3B
2. Market Momentum
During 2008, MDM solutions such as IBM, Oracle, SAP, & Teradata will monopolize majority market share in the G5000 enterprise; while mid-market solutions arrive from Microsoft, Nimaya, & Oracle plus Data Quality vendors (Pitney Bowes/G1, SAS/DataFlux, Trillium)
Through 2009-10, both mega & best-of-breed MDM vendors will aggrandize the traditional master customer DB business of Data Service Providers (e.g., Acxiom, D&B, & Experian) as these vendors sprint to deliver on-premise CDI hub solutions
By 2012, every major application & database vendor will provide either native or OEMed MDM capability – including Amdocs, Microsoft, & salesforce.com
3. Market Consolidation & Diversification
During 2008, mega IT vendors (IBM, Oracle, SAP) will continue M&A-driven R&D gyrations in moving to an enterprise MDM-centric portfolio with Oracle & SAP challenged additionally in moving from silo’ed application architectures into SOA-based architectures (Fusion & NetWeaver)
By 2009-10, IBM (ASCL/CRSW/DMC/DWL/LAS/Princeton Softech/SRD/Trigo/Unicorn) & ORCL (HYSL/iFlex/JDE/PSFT/RETK/SEBL/Sunposis) will begin to overcome most architectural/BPM/ metadata/platform issues that confounded SAP earlier (A2i/BOBJ/Callixa)
Through 2009-10, mega IT vendors (IBM, Oracle, SAP, & Teradata) will dominate the MDM market with niche/best-of-breed vendors (D&B/Purisma, i2, Initiate Systems, Kalido, Siperian) thriving in specific industries & horizontal/corporate applications
“Heads up” from the MDM front lines and see you at the next MDM SUMMIT in NYC this October 19-21, 2008.
Aaron Zornes
Chief Research Officer
The MDM Institute
mailto:editor@tcdii.com
Feel free to pass along a copy of this newsletter to colleagues who may be interested.
Who are the “Top 15” MDM Solutions?
During conversations with the 700+ attendees of our MDM SUMMITs during early 2008 (February 4-5 in Toronto and March 30-April 1 in San Francisco), we were frequently queried as to who the “top 10” MDM solutions providers currently are.
Given that there are multiple vendor camps now contesting leadership in MDM, in combination with a feverish M&A pace, the question begged is “Are the mega vendors’ MDM products the only alternative … or is there a role for best-of-breed/specialty MDM vendors?” For a concise answer, please reference the our recent MDM Alert of March 24, 2008 titled “Has Your MDM Vendor Found ‘Multi-Entity Religion’?“ This research report also highlighted the characteristics of the next generation of MDM solutions.
Based on our ongoing MarketPulse™ surveys, our findings show the “top 15” mindshare (as in most commonly short-listed) and marketshare products are:
For detailed FIELD REPORTS on each of these fifteen products, follow the hyper links above or jump to this page.
About the MDM Institute
To provide feedback on our client's MDM initiatives we have two levels of sponsorship for IT organizations: (1) free membership (by invitation) in our MDM Institute Advisory Council providing unlimited MDM consultation by phone, and (2) free membership in our MDM Institute Business Council (survey base) which provides bi-weekly updates on key MDM trends and issues via an email newsletter.
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- MDM MarketPulse™ monthly survey results, e.g. budgets, success/failure rates, mindshare based on ongoing surveys of the MDM Advisory Council and the MDM Business Council
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