For organisations with different lines of business or siloed departments, gaining a single view of Master Data across the enterprise is the key to success. But integrating and synchronizing data across multiple systems can be a time-consuming and costly task.

Join the MDM Institute's Chief Research Officer, Aaron Zornes, and Oracle's MDM Director, Tony Boyle, to learn how Multi-Entity Master Data Management can overcome these hurdles.
This webcast looks at how Master Data Management (MDM) can consolidate and maintain comprehensive, accurate master data across the enterprise and distribute information to operational and analytical applications as a shared service.

It examines how MDM has evolved over time, discusses 4th generation MDM and highlights how Oracle's MDM Suite meets the Multi-Entity MDM demands of leading companies around the world.

"By 2010-11, 4th generation [MDM] solutions will begin to predominate due to requirements for multiple master entities, unstructured data, etc. By 2012, more than 80% of the Global 5000 size enterprises will have committed to enterprise MDM as a core business strategy and have implemented at least one master entity - whether party (customer/supplier/citizen) or product." - The MDM Institute.

Aaron Zornes,
Founder & Chief Research Officer,
MDM Institute

Aaron Zornes is the founder and chief research officer for the MDM Institute. Mr. Zornes is also conference chairman for the "MDM & Data Governance SUMMIT" conference series which is the most widely attended professional conference focused exclusively on MDM and data governance (London, Madrid, New York City, San Francisco, Singapore, Sydney, and Tokyo). Mr. Zornes is a noted speaker and author on Global 5000 enterprise IT issues and is the most quoted industry analyst on the topics of master data management (MDM), customer data integration (CDI), and data governance. Mr. Zornes is also the editor and lead contributor to Information Managements MDM Newsletter as well as the monthly columnist for both CDI and MDM.

Tony Boyle,
Director, Master Data Management,
Oracle

Tony Boyle has been in the IT industry for over 20 years and is the Asia Pacific Director of Master Data Management at Oracle. Prior to this he was with an International Management Consulting firm and, before that, the Chief Architect for a large Australian corporation. He has been part of Oracle's MDM solutions team for the last 5 years and has worked with many MDM customers in the Asia Pacific Region.