i2 Master Data Management
Field Report


Strengths

  • Full lifecycle
  • Integrated enterprise MDM – customer, product & vendor
  • Full SOA including reference workflows
  • Retail, manufacturing, PIM & vendor management expertise
  • Data model flexibility
  • Focus on MDM (10+ years & over 1K implementations experience in data models, data semantics & data management
  • Separate division for Marketing & Sales MDM

Weaknesses

  • Lack of strong SI channel
  • Under investment in marketing = name recognition & market awareness issues
  • Lack of CDI references
  • Long term vendor viability issue