Heiler Software Product Manager 5.3
Field Report


Strengths

  • Focus on multi-commerce MDM – multi-channel + int’l multi-shop
  • Expertise in aftermarket/MRO, CPG & life sciences
  • Rich workflow-oriented UI with flexible data model
  • “PIM 360” – a.k.a. Prometheus methodology
  • App Suites – Catalog Manager, Media Manager, Print Manager, Business Catalog, Supplier Portal
  • Scalability & complexity – High SKU count (25,000 products or more); complex products (250+ data elements, multi-level product / SKU)
  • International focus – Multi-lingual; distributed data governance
  • Momentum – Baumark Direkt, General Motors, Harman, Otto, Мир Книги, Music Group, Sartorius Werkzeuge , Universal Music , …

Weaknesses

  • Focus on PIM – missing CDI, just adding B2B supplier
  • Lack of inheritance/OO fundamentals in data model
  • Nascent SI channel strategy