D&B Purisma Data Hub 4.0
Field Report
Strengths
- Momentum(1) in existing D&B customer base – 300% YTY
- Rapidly deployable, high performance matching engine
- B2B & B2C hierarchy mgmt – incl franchise & alternative corporate relationships
- Global/Master reference data as a service – 3rd party data, D&B, data integration
- Deep experience in marketing & sales related MDM projects
- Strong data governance applications – research shortcuts, “Decorators”, “Data Inspector”
- Strong financial strength with considerable investments in CDI
(1)– ADP Dealer Services, Aramark, AT&T, Bain & Co, Ceridian, Clear Channel, DSB (Danish National Railroad), Endeca, Fidelity, First Tennessee, IHS, Johnson Controls, Kimberley Clark, McAfee, Nortel, Norwegian Cruise Lines, R R Donnelley, RSC Equipment Rental, Verizon, Williams Scotsman, W W Grainger, …
Weaknesses
- Lacking integration with other PIM or product master hubs
- Lack of strong SI channel – mostly Attevo, eTouch
- Lack of industry data models
- Only granular web services
- Very limited marketing
- Few B2C references
- References ramping up
